Parallel lab

Parallel lab is an architecture office located in Hong Kong.

Introducing a new custom typeface design for the logo, created around a playful symmetry, duo line weights and generous curved angles.

The concept conveys a strong brand identity in keeping with the building blocks and parallel lines of the previous logo, but with a rounder and more approachable overall look. Giving the logo more substance facilitates readability.

What I did:

  • Visual identity
  • Logo re-design
  • Office lightbox
  • Business cards
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