Stag by Parallellab

Based on the acronyme Stool + Bag, the Stag has the characteristics of being a unique object enabling users to virtually sit anywhere. In doing so, they reclaim public space and interact with their surrounding in a new and unexpected way.

The poster at the back of the flyer shows the stool both in a modern environment, as well as nested in a back alley of Hong Kong, where the project found its inspiration.

What I did:

  • Visual identity
  • Brand colour
  • Poster design
  • Pamphlet design
  • Design consultancy