MCCC Print Design

Campaign design for MCCC – Master of Social Sciences in Media, Culture & Creative Cities – of Hong Kong University (HKU).

Ink Cloud concept based on actual photographic study of ink in warm water. The concept illustrates my understanding of Creativity to answer this year’s MCCC course theme:

“What is Creativity Worth?”. A complex network of ideas, people and dreams as a tangible form but ever so fragile.

Media is Power

Culture is Ordinary

Creative Cities are Desire

What I did:

  • A2 Poster
  • 3 double sided postcards
  • On-site photo backdrops.