Parallel lab is an architecture office located in Hong Kong.
Introducing a new custom typeface design for the logo, created around a playful symmetry, duo line weights and generous curved angles.
The concept conveys a strong brand identity in keeping with the building blocks and parallel lines of the previous logo, but with a rounder and more approachable overall look. Giving the logo more substance facilitates readability.
What I did:
- Visual identity
- Logo re-design
- Office lightbox
- Business cards